How to use WordPress to Market Your Business


WordPress is one of the many options available to Independent Business Owners (IBOs) who are looking for free software online. This makes it incredibly easy to market their business. This software is easy to use, provides a variety of templates and offers excellent support to IBOs. There are many options available for IBOs and other business programs may be better known and offer slightly different features. Many business owners are quite pleased with WordPress.

This article will offer some useful information for IBOs who are considering starting a business with WordPress such as reasons to choose WordPress, tips on starting a business and information about the support offered by WordPress. Based on this information as well as their own research IBOs can decide whether WordPress is right for them or whether they should seek out a different business network.

Why Choose WordPress?

There are many great reasons to choose WordPress to start a business. Some of these reasons include a great variety of templates, the ability to categorize and tag posts easily. It also offers features such as spell check, previews, and autosave, the ability to post text, audio files and video files, a variety of privacy options. It also offers the ability to track statistical data related to the business in addition to other great features.

Some of these features may be more important to some IBOs than others. Deciding whether WordPress is right for you will largely be a matter of personal preference. For example, IBOs with little or no programming experience may enjoy the myriad of templates available on WordPress. While IBOs who are concerned about privacy issues may be more interested in the privacy options available through WordPress. Carefully investigating these features will help IBOs determine if they should start a business with WordPress.

Starting a Business with WordPress

IBOs who opt to start a business with WordPress will certainly not be disappointed by the amount of time it takes to start a business. An IBO can literally start a business with WordPress within minutes. This is tremendously important to IBOs who are eager to get started and do not want to deal with a long process to start a business.

The only requirements for starting a business are a valid email address and a username. The IBO enters this information into the signup page and receives a password almost instantly. Next, the IBO simply must check his email, follow the activation link provided and use the password provided and the process is complete. The IBO can start operating the business immediately.

In my book “

BUILD A BUSINESS THAT WILL MAKE YOU PROUD: 12 Essential Steps to Transform Your Ideas Into a Legal Sound and Successful Small Business

BUILD A BUSINESS THAT WILL MAKE YOU PROUD: 12 Essential Steps to Transform Your Ideas Into a Legal Sound and Successful Small Business” I talk about all the steps that are needed to start and legalize your business. Chapter twelve in that book talks about building a WordPress website for your business. It is not a surprise that I recommend using WordPress. This because of all the reasons mentioned above. For details, you can get a copy of my book available on Amazon in both hard copy and kindle.

Support Offered by WordPress

For many first-time IBOs, the type of support offered is very important. This is because first-time IBOs may have quite a few questions about the process of starting a basic business. Once they establish a basic business, they may have additional questions about using advanced features and customizing the business. WordPress offers a great deal of support for IBOs of all skill levels.

The support offered by WordPress includes the ability to contact the support staff. Also the ability to receive support from other members through online forums. Although the support staff is incredibly responsive some IBOs enjoy the ability to communicate with other IBOs in forums. This is because the forums are active 24 hours a day and IBOs can find support from peers at any time.

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Author: Lawrence Bukenya

Entrepreneur, Business Coach, Internet Marketer and Author

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