Are you looking for tips on how small business should use social media to boost their results? Read this article for those tips. No longer the “New Kid in Town.” Social Media and its marketing resources have gone from a compulsive form of recreation for many to a fundamental piece of any business plan, large or small.
What is still not readily known by many business owners and managers is that use of social media by companies and their employees can seriously compromise a businesses’ security. Very often, when it comes to maintaining safety and security via social media, employees can end up being the biggest issue.
How does the information leak?
Whether it’s from posting on their personal page about things happening at work, or clicking on things they shouldn’t while using an office computer, employees can accidentally leak information or download malware into your network without even realize they are doing it.
To help avoid the issues that can result in these seemingly small actions, here are some tips to assist you in keeping your business and your employees safe from social-media troubles, both at work and at home. The social media platforms like Facebook, Instagram and Twitter have strick rules users have to follow
Advise Employees to Avoid Posting Info About Where They Work
Even though you can’t stop an employee from telling people where they work, explain that like giving out their home address and phone number online, revealing where they work can make it easy for people to find them and collect more info on their daily routine.
Employees should be informed that associating the company with a personal account on questionable social networks could hurt the company and, by default, hurt the employee as well.
Keep Privacy Settings Updated
This is important on two fronts. First, train your employees on how to maintain their own accounts’ privacy settings. This will lessen the possibility of unauthorized info getting leaked.
On your businesses’ accounts, it’s likely you don’t know most of the followers you’ve cultivated. Taking steps to secure those accounts as much as possible, with privacy settings that will work best for your company. This will significantly add to your online security
Establish Work Place Use of Social Media
Most of us have done it, checked our Facebook page during lunch or a break. Instead of trying to ban the use of social media on work computers. It may be better to create some policies on how to use it instead.
For instance, stating that visitation of these sites may only be made during breaks. And that the use of apps like games, quizzes, or anything else that requires clicking on links, are prohibited on company computers. Putting these policies in place will assist you in avoiding issues that can affect your network.
Train Your IT Specialists to Handle Social Media Specific Issues
Once you’ve established an office policy for Social Media use, you need to enforce it. This means ongoing surveillance of online activities. To accomplish this, invest in consulting, and antivirus protection via software and hardware.
A Word on Hacking
All businesses and their social media accounts are potential targets. Any compromise of these tools could result in irreparable damage. Fortunately, the items we’ve already discussed can help prevent a hacker from successfully breaking into your account.
Additionally, use strong passwords with unique alpha-numeric combinations. These days to create the best possible login security, one needs to use upper and lower-case letters, numbers, and accepted punctuation as allowed.
Once you have one password, don’t use it for multiple logins. If a hacker manages to figure one account out, you’ll have given up the keys to the entire kingdom.
A Little Prevention Can Go A Long Way
The most important way to prevent harmful issues from social media use is to educate your employees.
Whether this is via a workshop, meeting or included in a section of the employee handbook. Be sure your employees have the knowledge that can save your business’ social media accounts and their own from unnecessary attention and use.
Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, join my mailing list to receive updates whenever new business materials are available. You can also follow me on Facebook or Instagram