Business Social Media

Marketing Your Business Services on Social Media

Leveraging social media for business marketing is becoming increasingly popular. Social networks are also becoming more and more popular as well. Social networks include popular websites such as MySpace, Facebook, and Instagram where users can create personal websites and interact with other users. These websites may include a wide range of components including text, images, audio, video, and blogs.

On social networks, users can voice their opinions, provided updates on their life, offer insight into current events or accomplish several other goals. However, businesses that utilize a social network to market their products or services should consider a few different factors.

This article will discuss some of these factors including whether to make the services available to the public or keep them private.

Making Business services private or public

Most social networks enable users to make their websites either private or public. Private websites are only available to the owner and to the users that are approved to view the website. While public websites are available to all users of the system. These same capabilities also apply to the services which are maintained on a social network. Thus business owners must determine whether they wish to make their services available through the entire social network or to only a fraction of the network.

This decision will be largely based on a matter of personal preference. Social networks can be quite extensive, and some businesses may be apprehensive about their services being available to such a large audience. While other businesses may have no apprehensions about the size of the potential audience. Business owners should carefully consider this option before starting to offer their services. However, they always have the option to change these settings after the market has been established if they change their mind about the choice they originally made.

Considering the Business Audience

A business that utilizes a social network to market their products should also carefully consider the potential audience for the business. Most social networks include a broad cross-section of the general public. Therefore, business owners should be aware of this audience when posting a product or service. They should consider how the service entries will be interpreted by audience members.

While it will never be possible to avoid offending all potential audience members, some business owners may wish to consider at least attempting to ensure the services they post are appropriate for all members of the social network. If this is not possible the business owner may consider making the services private. 

Dealing with Harassment through the Services

Another aspect business that uses a social network to publish their service should be aware of includes the potential for harassment from another member. This can be in the form of offensive comments posted in response to service entries. Depending on the degree of the harassment the business owner may choose to ignore these comments or take stronger actions. Business owners should review the policies of the social network and solicit their assistance in dealing with harassment from other users.

In most cases dealing with the problem may be as simple as blocking the user from making comments on the service. Sometimes, it may be necessary to contact the social network administrators in an attempt to get the user banned from the system. In this situation, the administrators will review the situation and make a judgment regarding whether the user has violated the terms of service.

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Author: Lawrence Bukenya

Entrepreneur, Business Coach, Internet Marketer and Author

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